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Marketing to Libraries (EP + AP)
Friday June 27, 2025 2:00pm - 3:00pm EDT
Pennsylvania Convention Center, Philadelphia, PA
Yes, it’s entirely possible—and often advantageous—for publishers to market directly to libraries. While large publishers have dedicated sales teams, mid-level publishers can effectively market to libraries by focusing on relationship-building, addressing specific library needs, and offering unique value propositions. Panelists are prepared to discuss strategies for marketing to rural and urban libraries, co-hosting events that help libraries with community engagement and promote literacy or cultural awareness, authorless event kits and marketing materials to help promote titles without straining library budgets, in-person and virtual events exclusive for library patrons (eg, author talks, book clubs, themed workshops), best practices for promoting print and digital collections to libraries.
Moderator
avatar for Victoria Sutherland

Victoria Sutherland

Founder/Publisher, Foreword Reviews
Speakers
avatar for Jennifer Childs

Jennifer Childs

VP, Library Marketing and Library Digital Sales, Penguin Random House
Jennifer Childs is Vice President, Library Marketing and Digital Library Sales Group at Penguin Random House. She has been with company for 24 years and in that time has worked with many amazing authors and read numerous bestsellers . . . before they were bestsellers. She loves being... Read More →
avatar for Stephanie Anderson

Stephanie Anderson

New York Public Library
avatar for Noelle Haycraft

Noelle Haycraft

Rural California Teen Librarian
Noelle Haycraft graduated from San Jose State University with an MLIS.  She's the first Teen Librarian in her small rural county in the Central Valley of California.  In addition to learning the introductory aspects of running a Teen Center, she has started many new programs for... Read More →
Friday June 27, 2025 2:00pm - 3:00pm EDT
Pennsylvania Convention Center, Philadelphia, PA
  Both Established Publishers and Author Publishers Track

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